Top reputation management companies know that there are no less than 18 different ways that business have to be seen on a Google search engine results page (SERP). The most known ways are knowledge panels, images, videos, shopping, news, and normal blue links on the SERP.
The number one way that you show up as a company is by the use of AdWords. Even then, there is a difference if you are at the top of the page or at the bottom of the page. When you are at the top of the page, you are viewed more than 54% of the time and at the bottom, you are viewed more than 42% of the time. The reason that Google sees you so often is that they are, at the end of the day, an advertising company. They essentially have provided you a way to inject yourself into the system so that they can show you advertisements all day long. They make more than $850 a second, every second, of every day. On a year that is over $20B just off of advertising. That is not including the various other companies that they own and are drawing profits from.
Remember when you are managing your online reputation, more than 33% of the time when someone searches for your company, they will see at least one review site. That means that if you are not managing your interactions on those review sites, then you will be doing yourself and your customers a huge disservice. This is the number one way that you can get in the good graces of a customer that has had a bad experience. All you have to do is make an effort and they would likely be happy to provide you with business again in the future.
Often times, companies will spend hours of time dedicated to making their front page look great. However, when customers come to your site, they are going to look around. Therefore, if you are ignoring you’re About Us page, then you are going to suffer from that decision. As a matter of fact, the About Us and Contact Us pages are the most viewed pages when a person comes to your site. Don’t sleep on those pages.
Though it is not extremely popular yet amongst websites, Google is putting added pressure on companies to increase the number of voice searches that customers can do. Voice search is becoming increasingly popular with the new generations. To not have your page voice search compatible may lose some customers to your competitor that has made those changes and enhancements.
Top reputation management companies have been wondering what would happen if the search results go away. What we mean by that is, when people are relying on voice search, what is the next step for Google. Do you think that they will develop a way to insert ads directly into our ears? That may be a little too conspiracy theory for some of our readers but remember when tablets were just science fiction on Star Trek. It is just something to think about.